Jeevarathnam Parthasarathy Govender

Statistics

Publications

Citations

199

H-Index

Active since

2012

Affiliations

Durban University of Technology(Current)

Jeevarathnam Parthasarathy Govender is an author at Durban University of Technology specializing in marketing management, consumer behavior, and marketing.

ORCID

Publications per year

2012–2023

Publications

The influence of green marketing on consumer purchase behavior

Jeevarathnam Parthasarathy Govender, Tushya L. Govender · Environmental Economics · 2016 · 101 citations · Full text

Business, Marketing, Marketing Management +17

Critical success factors influencing project success in the construction industry

Hari Lall Garbharran, Jeevarathnam Parthasarathy Govender, Thulani Msani · Acta Structilia · 2012 · 58 citations · Full text

Management, Construction Management, Project Management +7

Intrinsic drivers of the reputation for CSR: a cognitive analysis of consumer expectations

Abosede Ijabadeniyi, Jeevarathnam Parthasarathy Govender · Social Responsibility Journal · 2023 · 23 citations

Social Sciences, Marketing, Marketing Management +14

Coerced CSR: lessons from consumer values and purchasing behavior

Abosede Ijabadeniyi, Jeevarathnam Parthasarathy Govender · Corporate Communications An International Journal · 2019 · 17 citations

Business, Marketing, Marketing Management +17

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