3
Publications
111
Citations
3
H-Index
2018
Active since
Affiliations
Northeast Electric Power University(Current)
Yuru Cai is an author at Northeast Electric Power University specializing in marketing management, management, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquitySupply ChainBrand AwarenessBusiness StrategyConsumer ResearchMarketing ManagementCustomer Satisfaction
Publications per year
2018–2019
3
3
Rows per page
1–3 of 3