Alex Marques

Publications

Citations

H-Index

2014

Active since

Affiliations

Universidade do Vale do Rio dos Sinos(Current)

Alex Marques is an author at Universidade do Vale do Rio dos Sinos specializing in customer satisfaction, quantitative management, and marketing analytics.

Top concepts

BusinessMarketingManagementBusiness StrategyMarketing AnalyticsMarketing ManagementCustomer SatisfactionQuantitative ManagementSupply Chain Management

Publications per year

2014–2014

Publications

Exploring the relationship between marketing and operations: Neural network analysis of marketing decision impacts on delivery performance

Alex Marques, Daniel Pacheco Lacerda, Luís Felipe Riehs Camargo et al. · International Journal of Production Economics · 2014 · 47 citations

Marketing Analytics, Customer Satisfaction, Decision Impacts +11

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