Concepedia

Kenneth W. Montfort

KW

Statistics

Publications

1

Citations

117

H-Index

1

Active since

2000

Affiliations

American Bankers Association(Current)

Kenneth W. Montfort is an author at American Bankers Association specializing in brand equity, performance studies, and brand management.

Top concepts

Publications per year

2000–2000

1

Publications

1

Celebrity performance and endorsement value: the case of Tiger Woods

Kathleen A. Farrell, Gordon V. Karels, Kenneth W. Montfort et al. · Managerial Finance · 2000 · 117 citations

, , +23

1–1 of 1