Concepedia

Rodilina B. Marte

RB

3

Publications

94

Citations

3

H-Index

2015

Active since

Affiliations

Ateneo de Davao University(Current)

Deakin University

University of Southeastern Philippines

Rodilina B. Marte is an author at Ateneo de Davao University specializing in consumer research, management, and green marketing.

Top concepts

MarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchBusinessEconomicsSustainabilityConsumer CultureEnvironmental Policy

Publications per year

2015–2022

3

Publications

3

Explaining the environmentally-sustainable consumer behavior: a social capital perspective

Marigold G. Castaneda, Carmelita P. Martinez, Rodilina B. Marte et al. · Social Responsibility Journal · 2015 · 48 citations

Sustainable Consumption, Green Marketing, Engineering +20

Effects of institutions on ecological attitudes and behaviour of consumers in a developing Asian country: the case of the Philippines

Carmelita P. Martinez, Marigold G. Castaneda, Rodilina B. Marte et al. · International Journal of Consumer Studies · 2015 · 24 citations

Sustainable Consumer Behaviour, Green Marketing, Sustainable Consumption +26

Effects of institutions on the eco-brand orientation of millennial consumers: a social cognitive perspective

Hernan Roxas, Rodilina B. Marte · Journal of Consumer Marketing · 2022 · 22 citations

Sustainable Consumer Behaviour, Green Marketing, Eco-brand Orientation +23

Rows per page

1–3 of 3