Concepedia

Idris Saleh

IS

1

Publications

24

Citations

1

H-Index

2022

Active since

Affiliations

Universitas Patria Artha(Current)

Idris Saleh is an author at Universitas Patria Artha specializing in brand equity, brand strategy, and interactive marketing.

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Publications per year

2022–2022

1

Publications

1

Role of Product Innovation and Brand Image Toward Customer Interest and Its Implication on Electronic Products Purchase Decision

Hendy Tannady, Herman Sjahruddin, Idris Saleh et al. · WIDYAKALA JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY · 2022 · 24 citations · Full text

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