Concepedia

Qingyun Jiang

QJ

Statistics

Publications

3

Citations

62

H-Index

3

Active since

2009

Affiliations

Fudan University(Current)

Qingyun Jiang is an author at Fudan University specializing in advertising, communication, and digital marketing.

Top concepts

Publications per year

2009–2024

3

Publications

3

The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective

X. Wang, Zhe Zhang, Qingyun Jiang · Journal of Retailing and Consumer Services · 2024 · 29 citations

, , +19

Influence of incentive frames on offline-to-online interaction of outdoor advertising

Wei Zhi-yong, Wenyu Dou, Qingyun Jiang et al. · Journal of Retailing and Consumer Services · 2020 · 23 citations

, , +10

Antecedents and consequences of consumers’ trust in electronic intermediaries: An empirical study of hotel booking websites

Qingyun Jiang, Xun Huang, Zhuohao Chen · Frontiers of Business Research in China · 2009 · 10 citations · Full text

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