21
Publications
934
Citations
16
H-Index
2015
Active since
Jie Cai is an author at New Jersey Institute of Technology specializing in communication, social media, and social computing.
Top concepts
Social MediaCommunicationArtsSocial ComputingContent AnalysisUser-generated ContentComputational Social ScienceJournalismEngineeringSocial Influence
Publications per year
2015–2025
21
21
Utilitarian and Hedonic Motivations for Live Streaming Shopping
Jie Cai, Donghee Yvette Wohn, Ankit Mittal et al. · 2018 · 278 citations
Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers’ Motivations
Jie Cai, Donghee Yvette Wohn · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2019 · 184 citations · Full text
Real-time Social Interaction, Digital Marketing, Consumer Motivation +28
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