Concepedia
Statistics
Publications
2
Citations
81
H-Index
Active since
2013
Qing Yao is an author specializing in marketing, marketing strategy, and brand personality traits.
Publications per year
2013–2015
How internal marketing can cultivate psychological empowerment and enhance employee performance
Qing Yao, Rong Chen, Guoliang Cai · Social Behavior and Personality An International Journal · 2013 · 52 citations · Full text
Management, Marketing, Organizational Behavior +12
Consistency Between Consumer Personality and Brand Personality Influences Brand Attachment
Qing Yao, Rong Chen, Xiaobing Xu · Social Behavior and Personality An International Journal · 2015 · 29 citations · Full text
Business, Marketing, Psychology +13
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