Ke-Chung Peng

Statistics

Publications

Citations

894

H-Index

Active since

2016

Affiliations

National Pingtung University of Science and Technology(Current)

Ke-Chung Peng is an author at National Pingtung University of Science and Technology specializing in consumer behavior, marketing, and purchase intention analysis.

ORCID

Publications per year

2016–2020

Publications

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

Kamonthip Maichum, Surakiat Parichatnon, Ke-Chung Peng · Sustainability · 2016 · 710 citations · Full text

Business, Marketing, Behavior Change Theory +14

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

Kamonthip Maichum, Surakiat Parichatnon, Ke-Chung Peng · IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) · 2017 · 71 citations · Full text

Business, Marketing, Marketing Management +17

Factors Affecting on Purchase Intention towards Green Products: A Case Study of Young Consumers in Thailand

Kamonthip Maichum, Surakiat Parichatnon, Ke-Chung Peng · International Journal of Social Science and Humanity · 2017 · 48 citations · Full text

Natural Resources, Marketing, Marketing Management +14

ANALYSIS ON EXPORT COMPETITIVENESS AND FACTORS AFFECTING OF NATURAL RUBBER EXPORT PRICE IN INDONESIA

Putri Daulika, Ke-Chung Peng, Nuhfil Hanani · Agricultural Social Economic Journal · 2020 · 32 citations · Full text

Social Sciences, Economics, Natural Resource Economics +16

Developing An Extended Theory Of Planned Behavior Model To Investigate Consumers’ Consumption Behavior Toward Organic Food: A Case Study In Thailand

Kamonthip Maichum, Surakiat Parichatnon, Ke-Chung Peng · International journal of scientific and technology research · 2017 · 23 citations

Public Health, Marketing, Nutrition +14

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