Concepedia

Rachita Sambyal

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1

Publications

163

Citations

1

H-Index

2023

Active since

Affiliations

Panjab University(Current)

Rachita Sambyal is an author at Panjab University specializing in brand equity, interactive marketing, and consumer behavior.

ORCID

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Publications per year

2023–2023

1

Publications

1

Brands are calling your <scp>AVATAR</scp> in Metaverse–A study to explore <scp>XR</scp>‐based gamification marketing activities &amp; consumer‐based brand equity in virtual world

Vikas Arya, Rachita Sambyal, Anshuman Sharma et al. · Journal of Consumer Behaviour · 2023 · 163 citations · Full text

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