Concepedia

John Fong

JF

Statistics

Publications

4

Citations

356

H-Index

4

Active since

2006

Affiliations

Macquarie University(Current)

John Fong is an author at Macquarie University specializing in social media, interactive marketing, and consumer research.

Top concepts

MarketingManagementSocial MediaConsumer ResearchInteractive MarketingArtsCommunicationConsumer BehaviorMarketing CommunicationNursing

Publications per year

2006–2008

4

Publications

4

A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects

John Fong, Suzan Burton · Journal of Business Research · 2007 · 208 citations

Online Customer Behavior, Social Media, International Marketing +6

Elecronic Word-of-Mouth

John Fong, Suzan Burton · Journal of Interactive Advertising · 2006 · 91 citations

Online Customer Behavior, Social Media, Information Behavior +15

Online word‐of‐mouth: a comparison of American and Chinese discussion boards

John Fong, Suzan Burton · Asia Pacific Journal of Marketing and Logistics · 2006 · 40 citations

Digital Marketing, Emerging Media, Online Communities +23

Hospital Quality Performance Report: An Application of Composite Scoring

John Fong, Gary M. Marsh, Leslie A. Stokan et al. · American Journal of Medical Quality · 2008 · 17 citations

Total Quality Management, Healthcare Quality, Nursing +15

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