Concepedia

C. J. Sim

CJ

1

Publications

48

Citations

1

H-Index

2007

Active since

Affiliations

Nanyang Technological University(Current)

C. J. Sim is an author at Nanyang Technological University specializing in hospitality management, consumer behavior, and customer satisfaction.

Top concepts

TourismBusinessMarketingManagementMedia MarketingConsumer BehaviorDigital MarketingMarketing InsightsMarketing StrategyMarketing Management

Publications per year

2007–2007

1

Publications

1

Online Relationship Marketing by Singapore Hotel Websites

Lydia L. Gan, C. J. Sim, Hui-Siang Tan et al. · Journal of Travel & Tourism Marketing · 2007 · 48 citations

Customer Satisfaction, Digital Marketing, Online Customer Behavior +19

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