Yu-Jing Chiu

Publications

240

Citations

H-Index

2006

Active since

Affiliations

National Yang Ming Chiao Tung University(Current)

Yu-Jing Chiu is an author at National Yang Ming Chiao Tung University specializing in customer satisfaction, consumer behavior, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingMarketing StrategyMarketing AnalyticsMarketing ManagementCustomer Satisfaction

Publications per year

2006–2006

Publications

Marketing strategy based on customer behaviour for the LCD-TV

Yu-Jing Chiu, Hsiao‐Chi Chen, Gwo‐Hshiung Tzeng et al. · International Journal of Management and Decision Making · 2006 · 240 citations

Marketing Analytics, Customer Satisfaction, Decision Making Trial +12

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