Concepedia
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Publications
1
Citations
60
H-Index
Active since
2020
Xinxiang Zhang is an author specializing in computational social science, customer satisfaction, and interactive marketing.
Top concepts
ArtsTrustBusinessMarketingSociologyManagementSocial MediaCommunicationSocial NetworksSocial Computing
Publications per year
2020–2020
Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents
Xinxiang Zhang, Taiyue Wang · Journal of theoretical and applied electronic commerce research · 2020 · 60 citations · Full text
Customer Satisfaction, Trust Transfer, Behavioral Decision Making +29
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