Concepedia
Statistics
Publications
6
Citations
148
H-Index
Active since
2015
Affiliations
Purdue University West Lafayette(Current)
Yale University
Guofang Huang is an author at Purdue University West Lafayette specializing in marketing, business, and economics.
Top concepts
BusinessMarketingEconomicsManagementStatisticsConsumer ResearchSearch CostsMarket DesignConsumer ChoiceConsumer Behavior
Publications per year
2015–2020
The Causal Effect of Service Satisfaction on Customer Loyalty
Guofang Huang, K. Sudhir · Management Science · 2020 · 40 citations
Customer Satisfaction, Service Quality, Service Research +14
Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning
Guofang Huang, Hong Luo, Jing Xia · Management Science · 2019 · 34 citations
Consumer Uncertainty, Market Design, Individual Items +16
Estimating production functions with robustness against errors in the proxy variables
Yingyao Hu, Guofang Huang, Yuya Sasaki · Journal of Econometrics · 2019 · 26 citations
Economics, Engineering, Robust Statistic +12
Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management
Guofang Huang, Ahmed Khwaja, K. Sudhir · Marketing Science · 2015 · 23 citations
Behavioral Decision Making, Product Attributes, Consumer Research +19
When to haggle, when to hold firm? Lessons from the used‐car retail market
Guofang Huang · Journal of Economics & Management Strategy · 2020 · 14 citations
Consumer Uncertainty, Consumer Research, Unobserved Price Discounts +18
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