Concepedia

Dale H. Shao

DH

1

Publications

15

Citations

1

H-Index

1992

Active since

Affiliations

Fordham University(Current)

Dale H. Shao is an author at Fordham University specializing in marketing communication, market design, and global markets.

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Publications per year

1992–1992

1

Publications

1

Are Global Markets with Standardized Advertising Campaigns Feasible?

Alan T. Shao, Lawrence P. Shao, Dale H. Shao · Journal of International Consumer Marketing · 1992 · 15 citations

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