Concepedia
1
Publications
12
Citations
H-Index
2023
Active since
Affiliations
Quanzhou Normal University(Current)
Jinjiang Cai is an author at Quanzhou Normal University.
Publications per year
2023–2023
Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception
Jinjiang Cai, Jingjing Wu, Hongjie Zhang et al. · Sustainability · 2023 · 12 citations · Full text
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