Concepedia

Noor Alam Khan

NA

1

Publications

26

Citations

1

H-Index

2022

Active since

Affiliations

College of Business Administration(Current)

Noor Alam Khan is an author at College of Business Administration specializing in interactive marketing, customer satisfaction, and purchase intention.

ORCID

Top concepts

ArtsMarketingManagementTechnologySocial MediaCommunicationMedia MarketingUser ExperienceMobile MarketingConsumer Behavior

Publications per year

2022–2022

1

Publications

1

E-WOM effect through social media and shopping websites on purchase intention of smartphones in India

Asif Iqbal, Noor Alam Khan, Azam Malik et al. · Innovative Marketing · 2022 · 26 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +23

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