Concepedia
1
Publications
120
Citations
H-Index
2008
Active since
Affiliations
The University of Sydney(Current)
Victoria Mryteza is an author at The University of Sydney specializing in consumer research, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer Research
Publications per year
2008–2008
An evaluation of strategic responses to consumer boycotts
Ülkü Yüksel, Victoria Mryteza · Journal of Business Research · 2008 · 120 citations
Management, Consumer Research, Business +4
Rows per page
1–1 of 1