Concepedia

Rakha Hendra Maryanto

RH

1

Publications

29

Citations

1

H-Index

2021

Active since

Affiliations

Universitas Ciputra(Current)

Rakha Hendra Maryanto is an author at Universitas Ciputra specializing in user experience, interactive marketing, and innovation adoption.

Top concepts

BusinessMarketingE-businessManagementTechnologyUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingPurchase Intention

Publications per year

2021–2021

1

Publications

1

Customer Loyalty as an Impact of Perceived Usefulness to Grab Users, Mediated by Customer Satisfaction and Moderated by Perceived Ease of Use

Rakha Hendra Maryanto, Thomas Stefanus Kaihatu · Binus Business Review · 2021 · 29 citations · Full text

Customer Experience, Customer Satisfaction, Innovation Adoption +22

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