Concepedia

Rozita Dadkhah

RD

1

Publications

20

Citations

1

H-Index

2015

Active since

Affiliations

Islamic Azad University, Firoozkooh Branch(Current)

Rozita Dadkhah is an author at Islamic Azad University, Firoozkooh Branch specializing in management, marketing communication, and communication.

Top concepts

BusinessMarketingManagementAdvertisingCommunicationBrand AwarenessMobile MarketingConsumer BehaviorConsumer ResearchCustomer Satisfaction

Publications per year

2015–2015

1

Publications

1

Investigating the Effect of Rational and Emotional Advertising Appeals of Hamrahe Aval Mobile Operator on Attitude towards Advertising and Brand Attitude (Case Study: Student Users of Mobile in the Area of Tehran)

Mohsen Sadeghi, Meysam Fakharyan, Rozita Dadkhah et al. · International Journal of Asian Social Science · 2015 · 20 citations · Full text

Customer Satisfaction, Consumer Research, Emotional Advertising Appeals +16

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