1
Publications
132
Citations
1
H-Index
2012
Active since
Goh Hai Ling is an author specializing in interactive marketing, consumer uncertainty, and digital marketing.
Top concepts
MarketingE-commerceManagementUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionConsumer UncertaintyCustomer Satisfaction
Publications per year
2012–2012
1
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1–1 of 1