M. Dolores Méndez-Aparicio

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Also Known As

M Dolores Mendez-Aparicio, M Dolores Méndez-Aparicio, M. Dolores Méndez-Aparicio, M.-Dolores Méndez-Aparicio, Mendez Aparicio

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Universitat Oberta de Catalunya Universidad de Burgos

About

M. Dolores Méndez-Aparicio is an author at Universitat Oberta de Catalunya specializing in interactive marketing, insurance, and digital transformation.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	1	1	22
2	Management	1	1	22
3	Marketing	1	1	22
4	Digital Marketing	1	1	22
5	Insurance	1	1	22

M. Dolores Méndez-Aparicio

Publications

Citations

H-Index

Page 1

	Year	Citations
Customer Experience and Satisfaction in Private Insurance Web Areas M. Dolores Méndez-Aparicio, Ana Isabel Jiménez‐Zarco, Alicia Izquierdo‐Yusta, Frontiers in Psychology Customer ProfitabilityCustomer SatisfactionCustomer ExperienceOnline Customer BehaviorService Quality	2020	22
Consumer Expectations of Online Services in the Insurance Industry: An Exploratory Study of Drivers and Outcomes M. Dolores Méndez-Aparicio, Alicia Izquierdo‐Yusta, Ana Isabel Jiménez‐Zarco Frontiers in Psychology	2017	19

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