Concepedia

Annetta Gunawan

AG

2

Publications

81

Citations

2

H-Index

2016

Active since

Affiliations

Binus University(Current)

Annetta Gunawan is an author at Binus University specializing in interactive marketing, customer satisfaction, and management.

Top concepts

MarketingManagementConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive MarketingArtsBusinessE-commerceSocial Media

Publications per year

2016–2019

2

Publications

2

Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar

Brian Garda Muchardie, Nabila Hanindya Yudiana, Annetta Gunawan · Binus Business Review · 2016 · 61 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +19

E-Commerce Market Segmentation Based On The Antecedents Of Customer Satisfaction and Customer Retention

Brian Garda Muchardie, Annetta Gunawan, Billy Aditya · 2019 · 20 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +18

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