Rachel McAmis is an author at University of Washington specializing in marketing analytics, advertising, and interactive marketing.
Top concepts
ArtsMarketingManagementAdvertisingSocial MediaCommunicationConsumer ResearchMarketing AnalyticsInteractive Marketing
Publications per year
2021–2022
2
2
An Empirical Comparison of Preservation Methods for Synthetic DNA Data Storage
Lee Organick, Bichlien H. Nguyen, Rachel McAmis et al. · Small Methods · 2021 · 56 citations · Full text
What factors affect targeting and bids in online advertising?
Eric Zeng, Rachel McAmis, Tadayoshi Kohno et al. · 2022 · 14 citations · Full text
Marketing Analytics, Online Customer Behavior, Advertising +11
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