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Liangjie Zhu

LZ

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Publications

1

Citations

66

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1

Active since

2021

Affiliations

Zhejiang Gongshang University(Current)

Liangjie Zhu is an author at Zhejiang Gongshang University specializing in communication, management, and consumer research.

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Publications per year

2021–2021

1

Publications

1

How Do Anchors' Characteristics Influence Consumers' Behavioural Intention in Livestream Shopping? A Moderated Chain-Mediation Explanatory Model

Liangjie Zhu, Huiyao Li, Kun Nie et al. · Frontiers in Psychology · 2021 · 66 citations · Full text

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