Concepedia

Nurazree Mahmud

NM

4

Publications

111

Citations

4

H-Index

2014

Active since

Affiliations

Universiti Teknologi MARA(Current)

Indonesia University of Education

Universiti Sains Malaysia

Nurazree Mahmud is an author at Universiti Teknologi MARA specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementCustomer SatisfactionTotal Quality ManagementTourismEducationInnovation

Publications per year

2014–2021

4

Publications

4

TQM and Malaysian SMEs Performance: The Mediating Roles of Organization Learning

Nurazree Mahmud, Mohd Faiz Hilmi · Procedia - Social and Behavioral Sciences · 2014 · 70 citations · Full text

Total Quality Management, Sme Performance, Mediating Roles +18

The influence of Islamic attributes on tourist satisfaction with pull motivation as an intervening variables

Hilda Monoarfa, Agus Rahayu, Fitranty Adirestuty et al. · International Journal of Tourism Cities · 2021 · 19 citations

Customer Satisfaction, Tourism Performance, Islamic Attributes +16

Total Quality Management and SME Performance: The Mediating Effect of Innovation in Malaysia

Nurazree Mahmud, Mohd Faiz Hilmi, Yanti Mustapha et al. · Asia-Pacific Management Accounting Journal · 2019 · 12 citations · Full text

Total Quality Management, Customer Satisfaction, Innovation Adoption +24

An application of TAM model towards influencing online purchase intention during Covid-19 pandemic for fresh agricultural products: A preliminary findings

Rizuwan Abu Karim, Agus Rahayu, Nurazree Mahmud et al. · AIP conference proceedings · 2021 · 10 citations

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