Hung‐Yi Lu

Effects of a Televised Two-City Safer Sex Mass Media Campaign Targeting High-Sensation-Seeking and Impulsive-Decision-Making Young Adults

Rick S. Zimmerman, Philip M. Palmgreen, Seth M. Noar et al. · Health Education & Behavior · 2007 · 107 citations · Full text

Social Marketing, Public Opinion, Communication +20

Reconsidering the Relationship Between the Third-Person Perception and Optimistic Bias

Ran Wei, Ven‐hwei Lo, Hung‐Yi Lu · Communication Research · 2007 · 86 citations

Behavioral Decision Making, Social Psychology, Public Opinion +22

Third-Person Effects of Health News

Ran Wei, Ven‐hwei Lo, Hung‐Yi Lu · American Behavioral Scientist · 2008 · 74 citations

Social Influence, Public Opinion, Psychology +20

Sensation-Seeking, Internet Dependency, and Online Interpersonal Deception

Hung‐Yi Lu · CyberPsychology & Behavior · 2008 · 63 citations

Social Psychology, Social Influence, Communication +17

The Third-person Effect of Tainted Food Product Recall News: Examining the Role of Credibility, Attention, and Elaboration for College Students in Taiwan

Ran Wei, Ven‐hwei Lo, Hung‐Yi Lu · Journalism & Mass Communication Quarterly · 2010 · 57 citations

Consumer Study, Consumer Research, Social Influence +19