Concepedia

Anya Safira

AS

5

Publications

174

Citations

5

H-Index

2017

Active since

Affiliations

University of Indonesia(Current)

Anya Safira is an author at University of Indonesia specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionLawHealthCultureFinanceFintech

Publications per year

2017–2021

5

Publications

5

The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

Sri Rahayu Hijrah Hati, Sigit S. Wibowo, Anya Safira · Journal of Islamic marketing · 2020 · 55 citations · Full text

Customer Satisfaction, Consumer Research, Muslim Customers +16

Perceptions of nutritional value, sensory appeal, and price influencing customer intention to purchase frozen beef: Evidence from Indonesia

Sri Rahayu Hijrah Hati, Ina Zulianti, Adrian Achyar et al. · Meat Science · 2020 · 51 citations

Food Choice, Customer Satisfaction, Frozen Beef +13

E-textbook piracy behavior

Sri Rahayu Hijrah Hati, Rahma Fitriasih, Anya Safira · Journal of Information Communication and Ethics in Society · 2019 · 32 citations

Behavioral Decision Making, Information Security, Law +19

Investigating Islamic advertising ethics: Perceptions of Indonesian Muslims

Fadhil Akbar Purnama, Anya Safira · Journal of Emerging Economies and Islamic Research · 2017 · 21 citations · Full text

Culture, Advertising, Advertising Ethics +14

Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank?

Sri Rahayu Hijrah Hati, Niken Iwani Surya Putri, Sri Daryanti et al. · Journal of Islamic marketing · 2021 · 15 citations

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