Concepedia

Y Sutomo

YS

2

Publications

34

Citations

2

H-Index

2018

Active since

Affiliations

Universitas Patria Artha(Current)

Y Sutomo is an author at Universitas Patria Artha specializing in consumer research, customer satisfaction, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionFinancePricingBrand EquityBrand Awareness

Publications per year

2018–2021

2

Publications

2

Investigating the role of interactive social media and halal brand equity on purchase decision-making: direct and indirect effects

Heru Yulianto, Y Sutomo, Dyah Palupiningtyas et al. · Measuring Business Excellence · 2021 · 23 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Pricing Strategies and Implementation Promotion Strategies to Improve Customer Loyalty

Amin Kuncoro, Y Sutomo · Jurnal Dinamika Manajemen · 2018 · 11 citations · Full text

Customer Satisfaction, Sharia Banks, Consumer Research +19

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