Concepedia

Kaiwen Jiao

KJ

1

Publications

30

Citations

1

H-Index

2022

Active since

Affiliations

Harbin University of Commerce(Current)

Kaiwen Jiao is an author at Harbin University of Commerce specializing in customer satisfaction, social identity, and brand equity.

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Publications per year

2022–2022

1

Publications

1

“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector

Xi Xi, Jing Yang, Kaiwen Jiao et al. · Frontiers in Psychology · 2022 · 30 citations · Full text

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