Valeriu Ioan-Franc

Publications

Citations

H-Index

2011

Active since

Affiliations

École Supérieure de Commerce de Rennes(Current)

Valeriu Ioan-Franc is an author at École Supérieure de Commerce de Rennes specializing in category management, green marketing, and consumer research.

ORCID

Top concepts

BusinessEconomicsMarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchDigital MarketingCategory ManagementConsumer Uncertainty

Publications per year

2011–2022

Publications

Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It

Theodor Purcărea, Valeriu Ioan-Franc, Ștefan Alexandru Ionescu et al. · Sustainability · 2022 · 79 citations · Full text

Eastern Europe, Sustainable Consumption, Consumer Uncertainty +19

The Impact Of The Economic Crisis On Culture

Maria Moldoveanu, Valeriu Ioan-Franc · Management general · 2011 · 13 citations

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