Concepedia

Amaleya Goneos-Malka

AG

1

Publications

16

Citations

1

H-Index

2014

Active since

Affiliations

University of Pretoria(Current)

Amaleya Goneos-Malka is an author at University of Pretoria specializing in digital marketing, advertising, and interactive marketing.

Top concepts

BusinessMarketingManagementAdvertisingCommunicationMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingInteractive Marketing

Publications per year

2014–2014

1

Publications

1

Conventionalists, Connectors, Technoisseurs and Mobilarti: Differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

Amaleya Goneos-Malka, A. Strasheim, Anské F. Grobler · Journal of Retailing and Consumer Services · 2014 · 16 citations

Phone Features, Mobile Marketing, Advertising +12

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