Ismawati Purnamasari is an author at Sebelas Maret University specializing in customer satisfaction, purchase intention, and interactive marketing.
Top concepts
TrustBusinessMarketingManagementService QualityConsumer ResearchDigital MarketingPurchase IntentionCustomer SatisfactionInteractive Marketing
Publications per year
2023–2023
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Ismawati Purnamasari, Retno Tanding Suryandari · European Journal of Business Management and Research · 2023 · 19 citations · Full text
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