Concepedia

I Gusti Agung Ketut Gede Suasana

IG

6

Publications

137

Citations

6

H-Index

2012

Active since

Affiliations

Udayana University(Current)

I Gusti Agung Ketut Gede Suasana is an author at Udayana University specializing in consumer behavior, brand equity, and management.

Top concepts

BusinessMarketingManagementBrand EquityConsumer BehaviorConsumer ResearchBrand ManagementMarketing StrategyCustomer SatisfactionBranding

Publications per year

2012–2020

6

Publications

6

PENGARUH ATMOSFER GERAI DAN PELAYANAN RITEL TERHADAP NILAI HEDONIK DAN PEMBELIAN IMPULSIF PELANGGAN MATAHARI DEPARTMENT STOREDUTA PLAZA DI DENPASAR

Ni Nyoman Manik Yistiani, Ni Nyoman Kerti Yasa, I Gusti Agung Ketut Gede Suasana · SHILAP Revista de lepidopterología · 2012 · 38 citations · Full text

Environmental commitment and green innovation reaching success new products of creative industry in Bali

I Gusti Agung Ketut Gede Suasana, Ni Wayan Ekawati · Journal of Business & Retail Management Research · 2018 · 33 citations · Full text

PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN

Ni Made Dwi Sanjiwani, I Gusti Agung Ketut Gede Suasana · E-Jurnal Manajemen Universitas Udayana · 2019 · 29 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +18

PERAN KEPERCAYAAN MEREK DALAM MEMEDIASI PENGARUH E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHATIME DI BALI

Ni Made Padmawati, I Gusti Agung Ketut Gede Suasana · E-Jurnal Manajemen Universitas Udayana · 2020 · 13 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +17

PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI GERAI STARBUCKS COFFEE (Studi Pada Konsumen Domestik Starbucks Coffee di Wilayah Bali)

Vania Dwi Alfiana Putri, I Gusti Agung Ketut Gede Suasana · E-Jurnal Manajemen Universitas Udayana · 2017 · 12 citations · Full text

Wilayah Bali, Customer Satisfaction, Brand Equity Elements +12

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