An-Di Gong

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Active since

2022

Affiliations

National Taipei University of Technology(Current)

An-Di Gong is an author at National Taipei University of Technology specializing in video game studies, purchase intention measurement, and customer engagement.

ORCID

Publications per year

2022–2023

Publications

Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players

An-Di Gong, Yi-Ting Huang · Computers in Human Behavior · 2023 · 52 citations

Social Sciences, Marketing, Psychology +17

When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality shows

An-Di Gong, Yi-Ting Huang · Frontiers in Communication · 2022 · 15 citations · Full text

Social Sciences, Communication, Social Psychology +14

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