Concepedia

Daniela Ludin

DL

2

Publications

80

Citations

2

H-Index

2020

Active since

Affiliations

Heilbronn University(Current)

Daniela Ludin is an author at Heilbronn University specializing in innovation adoption, digital marketing, and hospitality management.

Top concepts

BusinessMarketingManagementHospitalityHotel IndustryDigital EconomyVenture CapitalEntrepreneurshipDigital MarketingBusiness Analytics

Publications per year

2020–2022

2

Publications

2

Sustainability in the automotive industry, importance of and impact on automobile interior – insights from an empirical survey

Wanja Wellbrock, Daniela Ludin, Linda Röhrle et al. · International Journal of Corporate Social Responsibility · 2020 · 65 citations · Full text

How COVID-19 Accelerates Business Model Innovation and Digital Technological Transformation in the Hospitality Industry: A Focus on Restaurants in Baden–Wuerttemberg

Daniela Ludin, Markus Holler, Wanja Wellbrock et al. · International Journal of Innovation and Technology Management · 2022 · 15 citations

Digital Business, Innovation Adoption, Startup Ecosystem +21

Rows per page

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