Concepedia
Statistics
Publications
1
Citations
47
H-Index
Active since
2006
Ying Han is an author specializing in brand perception, brand development, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyBrand AuthorityBrand AwarenessBrand PerceptionBrand DevelopmentBrand Positioning
Publications per year
2006–2006
The impact of brand identity on the perceived brand image of a merged higher education institution : part one
J. K. Bosch, Elmarie Venter, Ying Han et al. · Bestuursdinamika · 2006 · 47 citations
Higher Education Institution, Brand Perception, Customer Satisfaction +15
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