Concepedia

Ruhmaya Nida Wathoni

RN

2

Publications

250

Citations

2

H-Index

2019

Active since

Affiliations

President University(Current)

Ruhmaya Nida Wathoni is an author at President University specializing in marketing, structural equation modeling, and management.

Top concepts

TrustBusinessMarketingManagementConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive MarketingMultichannel ManagementStructural Equation Modeling

Publications per year

2019–2019

2

Publications

2

The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce

Fanni Agmeka, Ruhmaya Nida Wathoni, Adhi Setyo Santoso · Procedia Computer Science · 2019 · 185 citations · Full text

The Role of Multichannel Integration, Trust and Offline-to-Online Customer Loyalty Towards Repurchase Intention: an Empirical Study in Online-to-Offline (O2O) e-commerce

Intan Dewi Savila, Ruhmaya Nida Wathoni, Adhi Setyo Santoso · Procedia Computer Science · 2019 · 65 citations · Full text

Customer Satisfaction, Consumer Research, Multichannel Integration +16

Rows per page

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