Concepedia

Kejun Lin

KL

1

Publications

26

Citations

1

H-Index

2023

Active since

Affiliations

Wonkwang University(Current)

Kejun Lin is an author at Wonkwang University specializing in brand awareness, interactive marketing, and consumer engagement.

Top concepts

Publications per year

2023–2023

1

Publications

1

The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement

Kejun Lin, Wenbin Du, Shixin Yang et al. · Sustainability · 2023 · 26 citations · Full text

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