Concepedia

Wei-Ming Ou

WO

1

Publications

262

Citations

1

H-Index

2018

Active since

Affiliations

National Cheng Kung University(Current)

Wei-Ming Ou is an author at National Cheng Kung University specializing in interactive marketing, customer satisfaction, and mobile marketing.

Top concepts

BusinessMarketingManagementCommunicationQuality Of LifeService QualityUser ExperienceMobile MarketingCustomer SatisfactionInteractive Marketing

Publications per year

2018–2018

1

Publications

1

The impact of inertia and user satisfaction on the continuance intentions to use mobile communication applications: A mobile service quality perspective

Wei‐Tsong Wang, Wei-Ming Ou, Wen-Yin Chen · International Journal of Information Management · 2018 · 262 citations

Quality Of Life, Customer Satisfaction, Mobile Marketing +13

Rows per page

1–1 of 1