Concepedia

To Hien Tha

TH

2

Publications

36

Citations

2

H-Index

2020

Active since

Affiliations

Le Quy Don Technical University(Current)

Foreign Trade University

To Hien Tha is an author at Le Quy Don Technical University specializing in customer satisfaction, marketing strategy, and interactive marketing.

Top concepts

BusinessMarketingManagementCommunicationService QualityConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive MarketingRelationship Marketing

Publications per year

2020–2021

2

Publications

2

Managerial overconfidence and dividend policy in Vietnamese enterprises

Dat Dinh Nguyen, To Hien Tha, Duy Van Nguyen et al. · Cogent Economics & Finance · 2021 · 24 citations · Full text

Factors Affecting Customer Satisfaction When Buying on Facebook in Vietnam

To Hien Tha, Du Kim, Lan Thi Hoang BUI et al. · Journal of Asian Finance Economics and Business · 2020 · 12 citations · Full text

Customer Satisfaction, Relationship Marketing, Online Customer Behavior +13

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