Concepedia
Statistics
Publications
1
Citations
16
H-Index
Active since
1970
John W. Houck is an author specializing in advertising, management, and marketing.
Top concepts
MarketingManagementAdvertisingMarketing CommunicationAdvertising Effectiveness
Publications per year
1970–1970
Outdoor Advertising: History and Regulation
Robert L. Birmingham, John W. Houck · Columbia Law Review · 1970 · 16 citations
Advertising, Management, Marketing Communication +3
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