Concepedia

Kwiseok Kwon

KK

Statistics

Publications

8

Citations

379

H-Index

8

Active since

2007

Affiliations

Seoul National University(Current)

Dongyang Mirae University

Kwiseok Kwon is an author at Seoul National University specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingBusinessCommunicationTrustAdvertisingData Mining

Publications per year

2007–2011

8

Publications

8

How to design personalization in a context of customer retention: Who personalizes what and to what extent?

Kwiseok Kwon, Cookhwan Kim · Electronic Commerce Research and Applications · 2011 · 111 citations

Customer Experience, Customer Satisfaction, Personalized Analytics +9

Collaborative Filtering Using Dual Information Sources

Jinhyung Cho, Kwiseok Kwon, Yongtae Park · IEEE Intelligent Systems · 2007 · 62 citations

E-learning Video, Engineering, Machine Learning +17

Multidimensional credibility model for neighbor selection in collaborative recommendation

Kwiseok Kwon, Jinhyung Cho, Yongtae Park · Expert Systems with Applications · 2008 · 61 citations

Group Recommenders, Engineering, Data Science +10

Q-rater: A collaborative reputation system based on source credibility theory

Jinhyung Cho, Kwiseok Kwon, Yongtae Park · Expert Systems with Applications · 2008 · 56 citations

Trust Metric, Computational Social Science, Social Media +12

How to select search keywords for online advertising depending on consumer involvement: An empirical investigation

Cookhwan Kim, Sungsik Park, Kwiseok Kwon et al. · Expert Systems with Applications · 2011 · 31 citations

Marketing, Customer Satisfaction, Consumer Involvement +11

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