Concepedia

Yini Zheng

YZ

3

Publications

136

Citations

3

H-Index

2022

Active since

Affiliations

Nanjing University(Current)

Yini Zheng is an author at Nanjing University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer BehaviorTradeFintechEconomicsRecyclingBlockchainEngineering

Publications per year

2022–2022

3

Publications

3

Blockchain adoption and gray markets in a global supply chain

Zhang Qing, Xiuqi Jiang, Yini Zheng · Omega · 2022 · 68 citations

Global Markets, Fintech, Economics +11

Pricing strategies for bundled products considering consumers’ green preference

Zhang Qing, Yini Zheng · Journal of Cleaner Production · 2022 · 41 citations

Consumer Decision Making, Green Marketing, Consumer Uncertainty +9

Pricing decisions and remanufacturing strategies considering consumer recycling behavior

Xiuqi Jiang, Yini Zheng · Annals of Operations Research · 2022 · 27 citations

Engineering, Waste Reduction, Management +8

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