Concepedia

Arief Helmi

AH

4

Publications

111

Citations

4

H-Index

2020

Active since

Affiliations

Padjadjaran University(Current)

Arief Helmi is an author at Padjadjaran University specializing in interactive marketing, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingCommunicationDigital MarketingPurchase IntentionCustomer SatisfactionArts

Publications per year

2020–2023

4

Publications

4

Perceived health risk, online retail ethics, and consumer behavior within online shopping during the COVID-19 pandemic

Yuniarti Fihartini, Arief Helmi, Meydia Hassan et al. · Innovative Marketing · 2021 · 48 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +16

Online retailers’ ethics and its effect on repurchase intention: The mediating role of perceived risk

Yuniarti Fihartini, Arief Helmi, Hassan Meydia et al. · Cogent Business & Management · 2022 · 27 citations · Full text

Characterizing Young Consumer Online Shopping Style: Indonesian Evidence

Arief Helmi, Rita Komaladewi, Vita Sarasi et al. · Sustainability · 2023 · 24 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +18

Factors Influencing Purchase Intention on Private Label Products

Nina Maharani, Arief Helmi, Asep Mulyana et al. · Journal of Asian Finance Economics and Business · 2020 · 12 citations · Full text

Customer Satisfaction, Online Customer Behavior, Consumer Study +15

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