Concepedia
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Publications
1
Citations
10
H-Index
Active since
2020
Affiliations
Guru Gobind Singh Indraprastha University(Current)
Uma Gulati is an author at Guru Gobind Singh Indraprastha University specializing in marketing, marketing management, and business.
Publications per year
2020–2020
Product attributes based on customer’s perception and their effect on customer satisfaction: the Kano analysis of mobile brands
D. K. Choudhury, Uma Gulati · DECISION · 2020 · 10 citations
Business, Marketing, Marketing Management +14
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