Concepedia

B. Veinand

BV

1

Publications

99

Citations

1

H-Index

2011

Active since

Affiliations

Givaudan (Switzerland)(Current)

B. Veinand is an author at Givaudan (Switzerland) specializing in advertising, behavioral sciences, and customer satisfaction.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchBehavioral ScienceCustomer Satisfaction

Publications per year

2011–2011

1

Publications

1

Highlight of important product characteristics for consumers. Comparison of three sensory descriptive methods performed by consumers

B. Veinand, Caroline Godefroy, Christel Adam et al. · Food Quality and Preference · 2011 · 99 citations

Important Product Characteristics, Customer Satisfaction, Behavioral Sciences +10

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