Concepedia

Sonia Carcelén García

SC

3

Publications

75

Citations

3

H-Index

2016

Active since

Affiliations

Universidad Complutense de Madrid(Current)

Sonia Carcelén García is an author at Universidad Complutense de Madrid specializing in interactive marketing, consumer engagement, and media effects.

ORCID

Top concepts

Publications per year

2016–2023

3

Publications

3

The Effects of Digital Media Advertising Content on Message Acceptance or Rejection: Brand Trust as a Moderating Factor

Teresa Pintado Blanco, Joaquín Sánchez, Sonia Carcelén García et al. · Journal of Internet Commerce · 2017 · 35 citations

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Are consumers more rational and informed purchasers during recession periods? The role of Private Labels and retailing strategies

María Puelles, Mónica Díaz-Bustamante Ventisca, Sonia Carcelén García · The International Review of Retail Distribution and Consumer Research · 2016 · 25 citations

Digital vulnerability in young people: gender, age and online participation patterns

Sonia Carcelén García, María José Narros González, María Galmés Cerezo · International Journal of Adolescence and Youth · 2023 · 15 citations · Full text

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